Photoncycle

She contributed to Photoncycle's digital experience by designing the website, expanding the design system, and leading the design of the product configurator.

Her primary focus was the end-to-end configurator journey, transforming a technically complex home energy solution into an intuitive and engaging experience. Working from user research through prototyping and usability testing, she helped shape a flow that guided homeowners through each step with clarity, building confidence in a product that introduces a new way of storing and managing energy. User insights informed every iteration, ensuring the experience balanced technical information with simple, informed decision-making.

Alongside the configurator, she contributed to the website and design system by creating scalable components, interaction patterns, and visual consistency across the platform. The result was a cohesive digital experience that supports Photoncycle's mission of making sustainable, year-round home energy more accessible through thoughtful, user-centred design.